Founder & Executive Leadership
Vision, partnerships & growth
Strategic direction, partnerships, business growth, and long-term company vision.
Leadership & team
Leadership that builds sustainable growth
At Rehda Retail, our leadership philosophy combines commercial discipline, operational efficiency, and customer obsession.
Organizational structure
How we’re built to execute
Operations & Distribution Management
Supply & fulfillment
Responsible for supply coordination, fulfillment execution, and operational performance.
Commercial & Business Development
Revenue & expansion
Driving revenue growth, market expansion, and customer acquisition.
Finance & Administration
Governance & control
Supporting business governance, planning, and financial control.
Sales & Market Execution Team
Field & engagement
Delivering field activation, customer engagement, and sales performance.
Meet the team
The people behind Rehda Retail
Abraham Peters
Founder/Chief Executive Officer
Peter Bassey
Chief Operations Officer
Cleopatra Amaechi
Head of Sales
Akiri Akpourere
Relationship Manager
Musa Mohammad
Regional Manager (North)
This could be you
Join us
We’re building a company designed to redefine the future of FMCG distribution
If that’s the kind of space you thrive, we’d like to hear from you.